Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty
Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.
Tags: Emmanuel Brown, Nike, Jordan Breakfast Club, Jennifer Jones
