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Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.

Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.

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This Podcast covers the basic requirements customers of all sizes should consider in begging to look at alternative ways to architect their desktop populations. As we like to say, the desktop is no longer a NOUN, or a singular physical asset that we provision and deploy to end users, waiting for it or its software components to break then fix. The Desktop is in fact a VERB, it is something you do, it is really a workspace where computers, applications, and users converge so they can do the jobs we assign to them. VMware Enterprise Desktop solutions, including VDI and Thinapp allow us to do just that. However, any successful deployment hinges on a successful assessment of what your users need, today, to “desktop”.

Speakers:
J. Tyler Rohrer, Sr. Product Marketing Manager, VMware
John Dodge, Worldwide Release Engineer, VMware

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Ubiquitous mobile broadband connectivity is the next revolution in mobile computing. Listen-in as Intel Fellow Siavash Alamouti explains how Mobile WiMAX will make this happen.

Tags: Intel, Siavash Alamouti, WiMAX

All eyes were on Nintendo, Sony and Microsoft at E3 2008. Rumors and predictions were rampant prior to the event regarding what the big three would unveil this year. In this episode of The Reboot, host Rio Pesino highlights some of the big announcements made at ʵ, including Wii Music, Massive Action Game (MAG) and the New Xbox Experience.

Tags: E3 Expo, MAG, Massive Action Game, Microsoft, New Xbox Experience, Nintendo, Rio Pesino, Sony, The Reboot, Wii Music

The Intel Developer Forum has become a major event on the technology industry calendar with keynotes that make international headlines. But at the heart of IDF are the sessions where developers get access to the details of new products and science from the world’s biggest chipmaker. This podcast is an excerpt from IDF Shanghai 2008. It’s an example from the session “Future Mobile Computer Vision and Industry Opportunities.”

Tags: IDF, Intel, Intel Developer Forum, Shanghai

The Intel Developer Forum has become a major event on the technology industry calendar with keynotes that make international headlines. But at the heart of IDF are the sessions where developers get access to the details of new products and science from the world’s biggest chipmaker. This podcast is an excerpt from IDF Shanghai 2008. It’s an example from the session “High End Desktop Platform Design Overview for the Nehalem Processor.”

Tags: IDF, Intel, Intel Developer Forum, Shanghai, Nehalem

The Intel Developer Forum has become a major event on the technology industry calendar with keynotes that make international headlines. But at the heart of IDF are the sessions where developers get access to the details of new products and science from the world’s biggest chipmaker. This podcast is an excerpt from IDF Shanghai 2008. It’s an example from the session “Inside Intel Next Generation Nehalem Microarchitecture.”

Tags: IDF, Intel, Intel Developer Forum, Shanghai, Microarchitecture , Nehalem

The Intel Developer Forum has become a major event on the technology industry calendar with keynotes that make international headlines. But at the heart of IDF are the sessions where developers get access to the details of new products and science from the world’s biggest chipmaker. This podcast is an excerpt from IDF Shanghai 2008. It’s an example from the session “Extreme Mobile Gaming Design Considerations for High Performance Notebooks.

Tags: centrino, Intel Developer Forum, Gaming, IDF, Intel, Nehalem, Notebooks, Shanghai

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making things all over the web much more personal. Jennifer Jones spoke with Co-Founder of FriendFeed, Bret Taylor, about his company, his business model and his plans for the future.

Tags: FriendFeed, Benchmark Capital, Jennifer Jones, Bret Taylor

Intel this week announced the release of its newest mobile technology, Centrino 2. Centrino 2 features an enhanced CPU utilizing Intel’s 45 nanometer technology, new graphics and chipset, and more powerful wireless connectivity. This latest version of the Centrino platform will lead the way as consumers continue to demand more hi-def video, longer battery life, and greater mobility, and as businesses look to securely manage a workforce on the go. In this video we hear from Mooly Eden, vice president and general manager of the Mobile Platforms Group, and from Erik Reid, director of marketing with the Mobile Platforms Group, both speaking at the launch event in San Francisco.

Tags: Intel, Centrino 2, 45 nanometer, mobility, Mooly Eden, Erik Reid